Video ads are one of the most potent tools in a marketing arsenal. So why do so many event marketers ignore it? According to a 2018 Animoto report on Special leads social video trends, 93% of business score new customers from video marketing on social media. Eventbrite research shows that 94% of event creators who use video say it’s effective. While both reports Special leads highlight the power of video marketing, they also note that less than half of event marketers actually use this effective tool.
That’s a lot of business to leave sitting on the table. Video clearly Special leads is engaging ticket buyers, but many event marketers are too intimidated to use the medium. After all, video is one of the most daunting types of content to produce. Your skills as an event organizer may not include filming and editing a promotional video—but it’s worthwhile to learn these few basics. Create Special leads event videos that drive buzz In an increasingly video-driven Special leads advertising space, focus your efforts on three essential videos—two before the event and one after:
A ticket launch video that builds buzz, encourages registrations, and Special leads establishes your event as the place to be this year. A reminder video that answers attendees’ most frequently asked questions leading up to the event. A memorable recap video that offers nostalgia for attendees and serves as a strong marketing asset for your next event. If you only have the bandwidth Special leads to create one video, prioritize based on your brand’s goals. If you want to drive ticket sales, create a launch video. If you want to improve your attendance rate and engage attendees, create an FAQ video.